Frustrated fans attempted to solve a series of Easter egg puzzles to reveal titles for new "1989 (Taylor's Version)" songs but were met with technical difficulties.
Pop sensation Taylor Swift had her fans embarking on an exciting virtual Easter egg hunt this Tuesday in anticipation of unveiling the tracklist for her upcoming album, "1989 (Taylor's Version)." However, the excitement was somewhat marred by unexpected technical challenges.
Swift had previously announced her re-recording project for the album "1989," dubbing it "Taylor's Version" and hinting at the inclusion of previously unreleased tracks, a trend she has upheld in her previous re-recordings. In a unique twist, Swift had teased the unveiling of these vault songs using cryptic scrambled letters in the past.
In a partnership with Google, the hunt for the new track titles took on a grand scale. Google's search function initiated an elaborate puzzle series comprising 89 challenges that fans could solve to gradually reveal the names of these much-anticipated songs.
Google shared the excitement, stating, "You’ll be helping Swifties around the world get out of the woods (or unlock the vault) as everyone collectively solves 33 million puzzles. And that’s how it works, that’s how you get the vault track titles!"
The anticipation began to build when a mysterious blue vault icon appeared on Google search results for "Taylor Swift." This marked the starting point for the puzzle, which initially revealed a scrambled version of Swift's forthcoming album name and would subsequently unveil further clues as fans provided answers in the search bar.
However, numerous fans, including some experiencing the puzzle firsthand, expressed frustration over perceived glitches preventing them from participating effectively. Some raised concerns about the substantial number of puzzle completions required when the game was not functioning optimally.
One fan vented on social media, "I feel like Taylor constantly forgets how big she is. 33 million is a lot when you take into account the vault not working. Google has to process who is playing the game and who is genuinely trying to search for sunglasses which I think is what screws this all up."
Another fan humorously quipped, "we’re definitely not getting 33m before the album comes out with this stupid vault not working."
Addressing the issues, Google released a statement on X (formerly known as Twitter), saying, "Swifties, the vault is jammed! But don’t worry, there are no blank spaces inside. We’re in our fix-it era and will be out of the woods soon."
As of the time of this report, Taylor Swift's representatives had not responded to inquiries regarding the situation.
In the midst of the puzzle frenzy, Taylor Swift herself added to the excitement by sharing a video on Instagram, featuring a blue vault opening. Her caption read, "You can tell me when the search is over… if the high was worth the pain." Following this post, searches for "Taylor Swift" surged on Google, reaching their peak at 3 p.m. on Tuesday, two hours after her update, before gradually tapering off.
"1989 (Taylor's Version)" is set to release on October 27, precisely nine years after the original album's debut, promising an exciting blend of nostalgia and fresh musical discoveries for Swift's dedicated fanbase.
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